![]() ![]() The desire to be smooth, light, and, yes, skinny can lead to dysmorphic tendencies and eating disorders. But beneath these seemingly harmless, helpful claims lies the insidious underpinnings of diet culture.Ī phrase used to describe practices that prioritize physical appearance and weight loss over mental and physical well-being, diet culture uses shame to promote exercise, calorie counting, and more. “In general, we all consume too much sugar, so less is definitely better,” she says. Diet obsession has increased across the board among American consumers, and it comes as no surprise that the drinks industry is cashing in on the trend.Īt first glance, “skinny” cocktails are just cocktails with less sugar and fewer calories than their counterparts - a swap that Denver-based naturopathic doctor Francesca Quinn stands behind. “People wanting to make conscious decisions about what they’re drinking definitely had a part to play in the rise of the Skinny Margarita,” says Karen Grill, director of Rémy Cointreau’s Collectif 1806. While promising to get consumers buzzed without affecting their waistlines, the “skinny” cocktail has left a pink-trimmed wreckage in its wake. In the years since, Frankel’s famous order went viral, and countless restaurants, cocktail bars, and clubs have added “skinny” cocktails to their menus, cashing in on the female-centered weight loss messaging that continues to permeate most every industry - from beauty and health, to food and drinks. So much so, in fact, that Frankel reportedly sold her subsequent Skinnygirl RTD empire to Beam Suntory for $100 million just three years after the episode aired. The idea was to enjoy a lower-calorie, lower-sugar version of the beloved Marg, and Bravo’s mostly female viewership quickly latched onto the concept. The mogul proceeded to order a simple drink, made with Patron silver, fresh lime juice, and a little splash of triple sec, served on the rocks. “I only drink one drink, and I call it the skinny girl’s Margarita,” she said in a Season 1 episode of RHONY. For more information, please visit rancholagloria.The year was 2008 when entrepreneur and former “Real Housewives of New York” star Bethenny Frankel changed the cocktail scene forever. Dedicated to making award winning, ready-to-drink wine-based products, tequilas, hard seltzers and other ready-to-drink offerings, the MPL mission is innovation, quality and consistency. ![]() MPL Brands NV is a privately held import, distribution, marketing and sales company for innovative premium alcohol beverages. A growing go-to and beloved favorite amongst margarita enthusiasts and ready to drink fans, Rancho La Gloria is one of the top performing RTD brands in focus markets around the US. Paying homage to the iconic margarita cocktail enjoyed around the world, Rancho La Gloria serves up a variety of twists on its classic original including modern takes on the Peach and Watermelon Margarita. All Rancho La Gloria products are made with 100% Blue Weber Agave, real lime juice and premium ingredients, and adds a subtle twist to the classic recipe with natural flavors. Launched in 2010, Rancho La Gloria offers an array of agave-based, premium canned, bottled and frozen cocktails. For more information, recipes and more, visit and follow along on Instagram Rancho La Gloria They join the brand's portfolio of bottled cocktails that include Rancho La Gloria Ready to Drink Margaritas in five flavors – Original, Strawberry, Mango, Watermelon and Peach – and Rancho La Gloria Ready to Drink Paloma. Rancho La Gloria Skinny Margarita Cocktails are now available at Target stores nationwide for a suggested retail price of $8.99 per 750mL bottle and will roll out to additional retailers, such as HEB, Kroger, Harris Teeter and Safeway in early 2022. Only 90 calories and 3g carbs ( per 5 fluid oz.Perfectly-balanced, Rancho La Gloria Skinny Margarita is bottled with the following characteristics and can be enjoyed on the rocks or blended: With our new Skinny Margarita, we're pleased to offer our consumers yet another way to enjoy agave margaritas and are excited to welcome those looking for low calorie, low sugar options to the Rancho family." "As one of the fastest growing ready-to-drink brands, Rancho La Gloria continues to innovate and push category boundaries with the consumer top of mind," said Russell Stanley, COO of Patco Brands."The margarita has not only become a year-round cocktail, but also the number one drink of choice in the U.S. Crafted with fresh lime juice and 100% Blue Weber Agave, which is harvested for USDA certified Organic Blue Agave nectar and fermented into agave wine, Rancho La Gloria's margaritas provide an authentic tequila experience that can be enjoyed on every occasion As with all Rancho La Gloria bottled margaritas, the new skinny adaptations embody the essence of the original cocktail. ![]()
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